Emily Li is the Chief Employee Benefits and Wellness Officer of AXA Hong Kong and Macau. She is responsible for managing corporate employee benefits business portfolio and strategic planning of life and health insurance business, steering the wellness strategy and leading the mind health service development for AXA Hong Kong and Macau.

Emily joined AXA in 2004 and was appointed as Chief Employee Benefits and Wellness Officer in 2021. She has extensive experience in building distribution channels, client servicing and business development in employee benefits, as well as developing best practices in strategy consulting and overseeing the development of operational plans aligned with customer centricity for 20 years.

Prior to the previous tenure as AXA Hong Kong and Macau’s Health Distribution and Employee Benefits Director, Emily led the Strategic Distribution Planning & Projects team and delivered the implementation of both product and channel initiatives as part of the Business Transformation Office. With her in-depth knowledge in consulting approach and extensive network in the market, she is now driving changes and transforming the design and shape of employee benefits in Hong Kong market.

Emily is a Delegate of the Medical Insurance Association under The Hong Kong Federation of Insurers (HKFI), having formerly held the role of Chairman from 2020 to 2024, where she devotes her professionalism and expertise to the industry.